5 Things you Need to Have on Your Wedding Industry Website
The winter is usually a busy time for helping my wedding clients with some updates to their websites so this topic is top of mind! Also heyyyy to all my wedding clients you know I love you all!
So here are 5 things I think you should have on your website if you work in the wedding industry. This applies to photographers, planners, Djs, florists, venues, hair and makeup artists, catering, and more!
Where you are based and the areas you serve
This should be one of the first things highlighted on your homepage either in your intro or overview. Make it really easy for people to find out where you're based and the areas you serve. If you travel or offer destination wedding options, this is also important to highlight right away! Not only will potential clients what to know this right away but having this info on your homepage will also help with your SEO (how people find you when they search for keywords).
Photos/Galleries of your Top Work
This may feel like a DUH point but photos and videos of your work is so important. More important than just having them on your website though is making sure that the photos are updated and reflective of your current work. And of the type of work you WANT to do in the future too -- this is one of the best ways to connect with your ideal clients.
Starting at Pricing Info
I'll second this tip from both sides of being a web designer and someone who planned a wedding last year! I know this can be tricky (and sometimes controversial) but I 100% will always recommend adding some sort of pricing info on your website. You don't have to get into the nitty gritty... of course, every wedding will be different but including a "pricing starts at $$" note can save you so much time in the long run. This is SO helpful to future brides and grooms too to let them know right away if hiring you could even be an option for them. Another option, if you don't love the first option is having a dropdown for various budgets on your contact form. I recommend having the first option start with your minimum pricing. This way it will also let people know what budgets you work with. Doing either of these will save you so much time just replying to people who want your pricing info too. So it will save you time, them time... seems like a win-win to me!
Frequently Asked Questions
They're calling frequently asked questions for a reason! If you get asked the same questions a lot put them right on your website and make them easy to find! This will allow potential clients to read them ahead of time maybe even saving them from asking about something you've already covered. Another time-saver!
Easy to use Contact Form
Make it easy for people to reach out to you! This includes clear call-to-actions throughout your website and an easy-to-use contact form. You can either use the built-in feature Squarespace offers (if you're on the platform) or embed one from your CRM service. I also recommend including the key info you'd need to know from those inquiring but also don't go overboard.
Real talk, when I was a bride-to-be some vendors wanted to know how we met and lots of other fun details about us -- which was fun and inviting, don't get me wrong. Filling out the forms took SO long though and several were already booked for our date so it kind of just ended up being a time-suck. That's not to say you shouldn't include those details, they just may be a better fit for your client onboarding process/questionnaire instead if you actually work with a couple.
I hope these tips were helpful and as always if you ever have q's about your website, drop them below or shoot me an email!
Anna Osgoodby
Founder of Going Bold Studio, Anna Osgoodby is an award-winning designer and social media marketing expert. With over a decade of experience, she specializes in helping small businesses with their social media, branding and Squarespace website design.
